Typography

The University font is Replica Pro. It has been chosen as it has an industrious yet friendly character, representing some of the core values of the University.

Leading

Headlines: As a general rule the leading should be set 2pt lower than the text point size.

Body Copy: As a general rule the leading should be set to ‘auto’ for legibility purposes.

Kerning

Headlines: When kerning headlines, Replica Pro Heavy should be set at ‘-30’.

Body Copy: When kerning body copy, all weights of Replica Pro should be set to no greater than ‘-10’ for legibility purposes.

Minimum size

The minimum recommended size for print is 8pt. Only in exceptional circumstances can
the text be smaller. For screen the recommended minimum size is 16px.

Replica Pro is a versatile typeface because of its large family. Any of these weights can be used in the appropriate context.

Licensing

Replica Pro has been licensed by University of Salford. If you do not hold a license for the typeface you will need to purchase the correct rights.

The Arial font should only be used if Replica Pro is not available. Arial is a universal typeface that is widely available on all computer systems and will bring consistency to all digital templates and presentations.